A precious story

Were there times, when you were younger, that you dreamt about and imagined your future? Lucia Giovannetti made those dreams a reality. A brilliant, fairytale world, soaked in tradition and Tuscan charm. Her style, ability to draw elegant, refined lines, her passion for jewels and the prestige linked to them… these talents and a little vanity are what gave life to Lucia Giovannetti’s prestigious story.

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Inspired by the bon ton of aristocratic Tuscan families and by the legendary appeal of Made In Italy, Giovannetti rewrote the definition of luxury and gave it elegant location: Forte dei Marmi. Every day for more than 15 years, these boutiques are the stage for prestigious visits and exclusive meetings from which surprising ideas spring forth.
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Every stone is crafted with passion in the maison, where the art of goldsmithery produces masterpieces. Lucia Giovannetti transforms her own emotions and feelings into jewels, each of which hides a story, a tale, a moment which crystallises in the act of its creation.
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Welcome to the dream,
the only place able to make your mood a reality.

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